The museum opens a cycle of six lectures on Chervona Ruta 1989 — the first all-Ukrainian rock festival in Chernivtsi, which became an act of self-proclamation of the new generation of the Ukrainian nation.
In February 2026 the Universum Hall Guitars Museum opens a new lecture cycle 'Chernivtsi 1989 — Chervona Ruta as the Birth of the Ukrainian Rock Nation'. Six lectures, held every Tuesday during February-March, illuminate Chervona Ruta as a key cultural-political phenomenon of the late Soviet era. The first all-Ukrainian rock festival, held in Chernivtsi on 17-24 September 1989, was much more than a musical event — it was an act of self-proclamation of the new generation that was forming a new Ukrainian cultural identity on the basis of rock music as a universal language.
Lecture cycle: 'Context of 1989 — from Chornobyl to the Declaration of Sovereignty', 'Festival Preparation — How 250 Bands Were Selected for 80 Performances', 'Seven Days in Chernivtsi — Day by Day', 'Performers — from Vakarchuk to Skrypka to Virastiuk', 'What Happened After — Chervona Ruta as a Political Impulse Before 1991', '25 Years Later — from Chernivtsi 1989 to Maidan 2014 as One Trajectory of Ukrainian Cultural Identity'. Programme lecturers — participants of the events of 1989, rock journalists from the 1990s, historians of Ukrainian culture. Cross-ref Phase 3.10 — the original song 'Chervona Ruta' by Volodymyr Ivasyuk from 1970, which gave the festival its name.
